Why a Service is Not an Offer
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Hey, Digital Marketers
How do we get nice clients? The ones that pay well and don't complain too much!
Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal niche.
Most small agencies start with one or two clients, which then lead to referrals. And before they know it, they're marketing everything from plumbers to products without any real idea of who their ideal customer is.
If you'd like to read the show notes, they're posted on our blog!
Resources:
Revenue Boost’s Niche Analysis Template – Niche Analysis Template (Revenue Boost) –
Connect with AJ Cassata:
Website – Revenue Boost –
LinkedIn –
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