The Email Deliverability Mistake That Could Cost You – EP399
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Hey, Digital Marketers
Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action.
In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the changes in email deliverability.
If you'd like to read the show notes, they're posted on our blog!
Key Takeaways:
00:00 Introduction
00:53 What's changing in email deliverability
01:58 Why email providers are getting serious about spam
02:45 Examples of DNS authentication and common mistakes
04:37 SPF and DKIM Explained
06:58 Consequences of not meeting the new email deliverability requirements
08:42 Practical Steps for Authentication
11:46 How to authenticate your DNS records step-by-step
15:03 Why you need to authenticate every platform separately
17:40 The new complaint rate ceiling and how to stay compliant
18:57 Understanding Google Postmaster Tools and IP reputation
20:06 Managing email lists and engagement
22:11 Cleaning your email list
23:57 Finding the sweet spot for engagement
26:57 Where to find help for email compliance
27:57 Handling hard and soft bounces
30:59 Recap and final tips
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