The 5 Essential Elements for Building Lifetime Trust with Your Audience – EP391

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Hey, Digital Marketers

Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you.

John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking command of the customer journey and creating remarkable, comprehensible, believable, and undeniable experiences that maximize the lifetime value you deliver to your customers.

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
00:00 Introduction
01:01 The importance of focusing on the customer's lifetime value
02:35 The media equation and creating engaging digital experiences
05:41 Applying interpersonal relationship principles to create satisfying digital interactions
10:00 Crafting the customer journey
17:46 How John and Kevin helped an aerospace client achieve their annual subscription goal in half the time
24:43 The five elements your brand must embody for a lasting customer relationship
31:03 The importance of authenticity and integrity in building a sustainable brand

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