The 3 Tier Approach to Crushing Your Amazon Launch

Ready to launch your first product on Amazon but not sure where to position it price-wise? Picking the right tier for your product launch is critical to success on Amazon. In this video, ecommerce expert, 'The Beard Guy' Norm Farrar explains his proven 3 tier product launch framework.

Learn:

The 3 common pricing tiers for products on Amazon
How to analyze competitors to identify the right tier for your product
Why launching in the wrong tier can kill your launch and hurt your brand
How to use pricing psychology and coupons to drive velocity during launch
Tips for optimizing your listing and branding for each tier

Whether you're selling Dead Sea Mud or any other product, you need a launch strategy tailored to your positioning. Don't leave sales on the table by choosing the wrong tier or neglecting to analyze the competitive landscape. Use Norm's tactics to pick the optimal launch tier and start off strong on Amazon!

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Subject Matter Expert: Norm Farrar @NormanFarrar
Director: Mark de Grasse @MarkdeGrasse
Production Assistant: Cameron Miller
Cinematographers/Editors: Jakob Christensen @edifymktg
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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.