SPI 242: How to Master Your PR with Christina Nicholson

#242: PR professional Christina Nicholson shares her tips, tools, and resources for attracting coverage from media outlets and publicizing your business. Christina shares her experience as a TV anchor and reporter, as well as why she decided to get into PR. She shares tips for crafting a newsworthy story around your business and why you need to embrace "tooting your own horn" when reaching out to media outlets. Podcast show notes available here:

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.