SPI 182: Frameworks for Writing Copy That Converts with Ray Edwards

#182: I struggle to write great copy that drives conversions without sounding sleazy. On this episode, my friend Ray Edwards shares actionable tips for writing great copy that converts. Ray shares his toolbox of strategies, the difference between persuasion and manipulation, and the key ingredients of a successful sales page. Podcast show notes available here:

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.