Sending Offers to Prospects – Building Authority through Email with Igor Kheifets
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Hey, Digital Marketers
In a crowded marketplace, how can we as digital marketers improve our list-building skills?
Email list building is ethical, effective, and cheap! Igor's insight into helping us recognize that email is the platform that puts people in the mood for any kind of financial transaction is genius.
After all, wouldn't you rather be transacting in sales from an email newsletter first thing in the morning than earning 'likes' from your latest social media post?
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