Light Bulb 2 Reveals Your Customer’s Options

Dive deep into the world of customer choices with Billy Broas! In this episode, he unravels Light Bulb 2 of The 5 Light Bulbs series. Learn how to navigate your customer's options and position yourself as the logical choice in a competitive market!

Billy Broas, creator of The 5 Light Bulbs and Digital Marketer faculty member, guides you through Light Bulb 2 – your customer's other options. Are you the only game in town? Probably not. Billy breaks down why it's crucial to acknowledge and speak to the alternatives your customer might be considering.

Instead of turning a blind eye, learn to give voice to those options. Treat your audience with respect and intelligence. Billy shares valuable insights on providing criteria for your customers to evaluate their choices. By doing so, you naturally position yourself as the best fit, the logical choice for their needs.

Ready to revolutionize your marketing strategy? Watch the full video now and discover how Light Bulb 2 can guide your customer's decision-making process. Don't miss the chance to stand out in a crowded market!

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Subject Matter Expert: Billy Broas
Director: Mark de Grasse @MarkdeGrasse
Production Assistant: Cameron Miller @cameronmiller2426
Cinematographers/Editors: Jakob Christensen @edifymktg
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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.