Goals vs. Objectives: A Game-Changing Perspective for Agency Owners

Attention agency owners! If you're facing challenges in growing your business, the solution might be in redefining your goals. In this enlightening video, [Your Name] shares insights discussed during a talk with the Digital Marketer Certified Partner Program.

Discover the crucial difference between goals and objectives. While objectives are specific and measurable, goals are meant to be sentimental and directional. Uncover the transformative power of aligning your business goals with the heart of why you want to achieve them.

Learn to go beyond the traditional SMART goal-setting approach. Understand why asking "why" is the key to identifying your true goals. For instance, rather than setting a goal of making a million dollars, explore why you want to achieve that figure and what it means for your life and business.

Join the Certified Partner Digital Marketing Community and engage in conversations that delve into these critical aspects of business growth. Align your goals, make informed decisions, and set a strategic course for your agency's success.

Ready to take your agency to new heights? Join us and let's redefine your goals together!

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Subject Matter Expert: Frank Cowell
Director: Mark de Grasse @MarkdeGrasse
Production Assistant: Cameron Miller
Cinematographers/Editors: Jakob Christensen @edifymktg
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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.