From Old School to Modern Marketing: Mastering Copywriting Like a Pro

Tired of hearing that AI can replace human touch in copywriting? Billy Broas has a game-changing approach that combines timeless copywriting principles with today's tech! Get ready to dive into the 5 Light Bulbs method and revolutionize your messaging.

In this video, Billy Broas, a Digital Marketer faculty member, takes you on a journey through the evolution of copywriting. Discover how the greats of the past navigated challenging times, and why their lessons are more relevant than ever in our digital age.

Billy unveils the "5 Light Bulbs" framework, a simple yet potent package derived from history's copywriting legends. Learn how to illuminate your customer's path—from identifying their status quo to presenting a transformative solution. No need to be a pro copywriter; just check these five boxes, and watch your copy convert like never before!

Ready to level up your copywriting game? Hit the like button, subscribe for more marketing wisdom, and dive deep into each light bulb with Billy's 5 Light Bulbs Method. Don't miss the chance to revolutionize your approach to marketing!

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Subject Matter Expert: Billy Broas
Director: Mark de Grasse @MarkdeGrasse
Production Assistant: Cameron Miller @cameronmiller2426
Cinematographers/Editors: Jakob Christensen @edifymktg
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