Episode 380 – The Art of Niching Down with AJ Cassata
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Hey, Digital Marketers
How do we get nice clients? The ones that pay well and don't complain too much!
Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal niche.
Most small agencies start with one or two clients, which then lead to referrals. And before they know it, they're marketing everything from plumbers to products without any real idea of who their ideal customer is.
If you'd like to read the show notes, they're posted on our blog!
Key Takeaways:
00:00 Intro
01:18 How can agencies build a business (for themselves) that they really love?
05:00 How to develop a system where you find the clients you actually want
06:30 How to audit yourself as an agency
11:37 How to get traction in a cold market
13:11 Niche, Offer, Method
16:38 'The money is in the mouth of the market'
19:28 What is 'the method' for niching down?
23:59 Learning to see your business as a separate entity
Resources:
Revenue Boost’s Niche Analysis Template – Niche Analysis Template (Revenue Boost) –
Connect with AJ Cassata:
Website – Revenue Boost –
LinkedIn –
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