Episode 377 – Five Lightbulb Moments for Better Marketing Messaging with Billy Broas

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Hey, Digital Marketers

When last did you assess your copywriting strategy? Not from the marketer's perspective, but from that of your customer. Are you actually in alignment with what they are thinking – and does your offer truly speak to their needs?

Today's episode involves not one but five lightbulb moments that will help you craft a stronger marketing message for your product or service.

Billy Broas has niched down into copywriting as his preferred skill set and because it's the biggest needle mover when you get it right.

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
00:00 Intro
01:47 Why did Billy choose copywriting as a marketing skill?
04:00 What You Say, How You Say It, How You Amplify It
05:45 Developing a framework for successful messaging
07:15 What are the 5 Light Bulbs?
10:10 Understanding your Customer's Status Quo
12:33 Giving voice to your fear
17:24 Defining your approach to messaging
19:24 What is the vehicle for your approach?
21:25 What is your offer? Talking about your experience
24:13 Painting a 'before' and 'after' picture
27:00 The power of belief building

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Five Lightbulbs Framework –

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.