Episode 370 – Understanding Human Experience Optimization as the New SEO with Amara Omoregie
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Hey, Digital Marketers
Does the internet feel broken to you, or confusing even? How do we, as digital marketers, adjust to 'modern SEO' to get our clients noticed in a world where backlinks and directories just aren't cutting it anymore?
Amara Omoregie has the solution for us, and in a way, it's already here under our noses.
Search Engine Optimization (SEO) needs to become Human Experience Optimization (HEO) if we are to provide people with a viable alternative to asking their closed Facebook groups (dark social) for advice on a good plumber.
If you'd like to read the show notes, they're posted on our blog!
Key Takeaways:
00:00 Intro
01:28 Why is organic traffic declining?
05:13 How SEO used to be versus how it is now
06:26 The value of natural link attraction for SEO
09:12 Understanding the evolution of Search Engine Results Pages
13:12 Why a reduction in traffic isn't necessarily a bad thing
14:59 Schema.org for better-structured data
18:06 Using the Rank math plugin to understand your schema
20:10 How AI is using structured data
23:04 How the search experience will soon mimic generative AI
24:43 Why we need to think about SEO in new ways (Human Experience Optimization)
27:53 Check out amarareps.com for more!
Resources Mentioned:
Rank Math –
Connect with Amara Omoregie:
Website – AmaraREPS –
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