Episode 369 – How to Craft Offers That Sell by Solving Client Problems with Eugene Song
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Hey, Digital Marketers
What good is an offer if you can't convert? Lead conversion services, like sales follow-up to make offers more compelling, is today's hot topic, and here to discuss it is the Director Of Strategic Operations at Alien Leads, Eugene Song.
Eugene is sharing the insights he gained from reading Alex Hormozi's book, 'The $100M Offer'. He learned that he needed to focus more on solving client problems than just trying to scale.
Along with tips on lead conversion optimization, Eugene and Mark also discuss ideas for new offers around sales funnel building and using AI for lead handling. They also dream of an imminent AI future where you can train your digital personal assistant to navigate your desktop and do more grunt work.
If you'd like to read the show notes, they're posted on our blog!
Key Takeaways:
00:00 Intro
03:00 What Eugene got out of Alex Hormozi's '100 Million Dollar Offer'
07:26 Learning how to put your own skill sets together creatively for your offer
08:35 Understanding 'Speed to Contact'
12:42 Turning 'the offer' into a product service development process
14:54 Sales funnels as the lifeblood of your business
20:38 Making the entrepreneurial mistake of thinking about 'scale' first
24:24 If you learn enough, you'll be able to adjust to anything
26:37 What are the 3 big projects you can accomplish every quarter?
28:35 Mark's initial thoughts on trying ChatGPT when it first came out
33:33 Having a personal digital assistant that can control your desktop
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