Episode 363 – Decoding Pay Per Click for Local Businesses with Justin Rondeau

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Hey, Digital Marketers

Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service?

Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He’s here today to help us evaluate who the best client candidate for local PPC is.

This starts with the customer journey and appreciating where they are at in their decision-making process when they’re searching for a link. If it’s a plumbing emergency, they’re probably going to click on the top link with the closest plumber, right?

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
00:00 Intro
02:06 Do you have an audience channel match for where you are advertising?
04:28 What state is the searcher in when they’re about to click on your link?
06:05 Why organic search should be top of funnel
07:18 What are the best candidates for PPC locally?
10:06 Having a vast array of different offers (to start a bigger conversation)
11:58 What should you avoid with PPC?
13:55 Should you niche down as a PPC agency?
18:12 Why Justin only works with local businesses
19:44 What is the best way to get started as a marketer with a PPC offer?
22:51 What expectations are you setting with a new PPC client?
24:18 Working with your client on their pain points
28:28 Why there’s no room to ‘fail on the job’ when working with local businesses

Connect with Justin Rondeau:
Website –
PPC Reveal –
LinkedIn – Justin Rondeau | LinkedIn –

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.