Episode 359 – How To Grow Your Instagram Account with Michelle Gifford
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Hey, Digital Marketers
What does it take to grow your business with Instagram? Are you looking for likes, saves, or plain old follows?
Michelle Gifford is the CEO of Michelle Gifford Creative and in one short year, she was able to grow her audience by gaining one hundred thousand new followers.
Becoming a smart content creator on a platform such as Instagram (that's been around for a while now) requires more than just throwing hashtags into your daily posts and hoping for the best.
If you'd like to read the show notes, they're posted on our blog!
Key Takeaways:
0:00 Intro
01:12 What happened to Instagram? Unpacking the frustration
02:48 Is it time for a strategy revamp? Niching down
06:42 What keywords should you include for the algorithm?
10:11 Should hashtags be in your captions?
11:15 When to use closed captions in your videos
12:30 Using Reels to grow your following
15:05 Using your feed as nurture and attraction content
18:15 How to make a good Reel
21:20 Should you research other people in your space to create better content?
24:03 How long should it take you to produce a Reel?
25:38 Unpacking the right KPIs for measuring your traction
28:05 How often should you be posting to grow your audience?
Connect with Michelle Gifford:
Instagram – Social Media Marketing | Michelle Gifford (@iammichellegifford) • Instagram photos and videos
Website – Michelle Gifford creative
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