Episode 356 – Automating Marketing Ideas with Generative AI – Possibilities with George Copeland

Hey, Digital Marketers
What does it take to create an automated system for business owners that really delivers value?

For George Copeland, Co-Founder and CEO at Laborem Edge, it means time at the whiteboard as a mad scientist before you become a product expert.

George is working on an automated version of a Google Ads management process that involves leveraging data for digital marketing with paid search. Luckily, he has a partner who allows him to implement his ideas and figure out how best to iterate them using AI.

Can you use generative AI for proof of concept for your next big digital marketing idea? Tune in to find out.

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
00:00 Intro
01:56 Unpacking George's mission: leveraging data for digital marketing with paid search
05:34 Appreciating the time it takes to articulate, implement, and iterate a good idea
08:42 How TESLA is setting the bar for motor vehicle innovation – and what we can learn from that
09:47 The importance of not allowing specific industry experience to become siloed
13:20 Mark comes around to Gen Z thinking
16:00 The importance of an integrative approach to marketing
16:38 Learning to respond to the way that people search
19:20 Can you lean on generative AI for proof of concept?
21:29 How AI is impacting certain industries and not others (video games)
24:31 The power of good ChatGPT prompts for the Customer Journey
27:55 Creating an entire South Park episode using AI
29:29 How Google is using Generative AI well, generally
31:19 SSE: Stupid Simple Experiences!
32:54 When is George's new ad sales software set to launch?

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David Pitt

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.

Episode 356 – Automating Marketing Ideas with Generative AI – Possibilities with George Copeland

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