Episode 351- Foolproof Framework for Content Success with Ken Okazaki
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Hey, Digital Marketers
Is it quantity over quality when it comes to video content these days? Ken Okazaki seems to think so. He creates content rollouts for his clients that require an hour of recording each month to create about 100 videos so that you can see what works and then refine and iterate from there.
Take a look at your own DMs on social media and study your own behavior. See what video you shared recently and then try to identify the emotion behind that video. Why did you share it? Then try and shoot that same video that's going to tap into that same emotion for someone else!
This is just one of the many content creation tips that Ken has to share with us today. Ken Okazaki has worked with the likes of Grant Cardone, Tony Robbins, and Richard Branson helping them plan, optimize, and launch their video campaigns.
If you'd like to read the show notes, they're posted on our blog!
Key Takeaways:
00:00 Intro
02:05 Can you produce one good video a week?
05:11 What is 'the work'? Understanding time compression to make lots of good videos
09:15 How Ken Okazaki approaches content creation
11:00 The importance of finding your own video formula (within a framework)
13:57 Unpacking aspirational authority
17:15 Who is Ken looking at for framework ideas and inspiration?
19:41 Why online style has to be definitive
20:58 How does Ken audit other people's successful videos?
24:10 The 7-Second Rule (video editing hot tip)
25:52 How do you create a good hook?
29:25 The value of synergistic feedback as you test new material
31:04 How many videos does it take to figure out a level of styling?
33:38 How does Ken decide when to expand into long-form content with his clients?
37:29 Ken's advice for aspiring content creators
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