Episode 346 – Content Creation Secrets – Lessons from TK422’s Gun Safe Success with Leon McIntosh
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Hey, Digital Marketers
How do you showcase what you do for a living when the work involves building gun displays and safe rooms?
Gun control is a delicate topic, and some clients are sensitive about showing off their new gun safes from a privacy perspective.
Leon McIntosh is the Head of Marketing and CMO of TK422 Customs and Firearms Depot and in today’s insightful episode of DigitalMarketer he’s addressing the power of sharing your process from a marketing perspective as you grow your brand.
If you'd like to read the show notes, they're posted on our blog!
Key Takeaways:
00:00 Intro
01:53 What media content is TK422 generating around its gun safes and vault rooms?
04:50 How does TK422 combine product design with the content they’re creating?
07:47 Finding new business from the movies (John Wick!) using Instagram
10:48 The power of sharing your process as you grow your brand
16:33 What are the challenges when it comes to wanting to scale?
19:45 Content creation tips (based on the success of the safes)
21:50 Unpacking the Customer Journey (showcasing the humanity)
24:26 Learning not to hold yourself to the Internet’s expectations
Connect with Leon McIntosh:
Website –
Instagram – Custom Vaults, Safes + Gun Rooms (@tk422customs) • Instagram photos and videos –
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