Episode 343: Understanding Marketing Strategy Lifecycles with Rich Schefren

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Hey, Digital Marketers
How do you stay on top of the biggest marketing trends, mixing it up between what is tried and tested in terms of messaging while also trying out something new? Understanding the life cycle of a marketing strategy can be challenging, especially with AI and so much content out there already.

Rich Schefren is an early Internet marketing pioneer, and he's been involved in more than his fair share of savvy marketing trends, such as the Video Sales Letter, the Internet Business Report, and even back when live streaming was first considered ‘a thing’.

His insights into how we keep up as digital marketers in an AI-accelerating world are invaluable, as Rich reminds us that it's not so much about understanding the latest technology as it is about figuring out how to leverage that technology for your business.

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
00:00 Intro
01:34 Understanding the life cycle of a marketing strategy
06:05 Rich's early adventures with live streaming
07:57 How the Video Sales Letter peaked – and plateaued
14:22 How to get a prospect engaged in your offer
18:28 Has Rich found a formula for combining tried and tested strategies with new ideas?
21:40 Why entrepreneurs struggle online (and using your messaging to your advantage)
25:10 What process does Rich have following a big marketing win?
30:36 The importance of message testing to get the process better
34:35 The value of high-production VSLs
38:00 Using AI and video avatars to create high-quality content at scale
41:25 The hyper-personalized 'liquid funnels' that are being developed in Israel
43:56 Shifting from proximity to relevancy (ads as tracking devices)
47:16 Rich shares his marketing platform where he shares successful strategies
49:23 Building a business that leverages the latest technology

Connect with Rich Schefren:
Strategic Profits –
Steal Our Winners –

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.