Episode 341: The Power of Thriving Communities for Businesses with Shana Lynn

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Hey, Digital Marketers
How can I use my community to increase conversions? How can I use my community to serve my customers longer? And how can I use my community to spread the word and become incredible affiliates?

If you're not asking yourself these three key questions as a business owner, you probably should be. Creating thriving communities and empowered community teams for your business is the powerful theme we're addressing in today's Digital Marketer podcast episode.

As the Lifetime Customer Value becomes more important than ever, and as we start to see a trend of people returning to the "AOL roots" of community forums and chat groups, how business owners learn to connect with their customers is a challenging exercise.

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
00:00 Intro
01:12 Why don't we have more community experts?
02:40 How to change the opinions of business owners who see community as 'customer care'
04:16 Appreciating Lifetime Customer Value in a post-pandemic world
06:01 Is the Internet returning to online forums and community like how AOL Chat used to be?
07:36 Understanding the role of progress in the context of community
09:10 Community first, then product and business from that community
11:50 How does Shana calculate ROI on community engagement in a way paid media would understand?
12:40 Seeing community as your brand, and the importance of investing in your brand
16:44 How community and content can work together
18:15 Examples of where big business has successfully engaged with community
19:52 Why the value is in community (and not the creator of the community)
24:14 Appreciating that being ethical in business is good business
25:57 What can small businesses do to get better at community engagement?
28:25 Learning to ask your customers what they want
29:22 The Four Things you need to create a strong community

Connect with Shana Lynn:
Website –
Podcast – Community Creators with Shana Lynn on Apple Podcasts –

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.