Episode 338: Unleashing the Power of Brand Science in Business with Stæven Frey

00:00 Intro
01:54 What is brand science and what does it mean for marketers?
07:25 How can we implement brand science?
13:30 The Brand Science Checklist – understanding our brand assets
24:38 Why 'unseen is unsold' – building relevant brand associations
29:00 How to build your brand platform using your brand assets
32:15 Jungian archetypes as they apply to marketing (and Snickers)
35:40 Understanding 'light' versus 'heavy' buyers
37:30 Design congruence and how consumers are looking for brand cues
40:00 Understanding the feedback loop of a customer's brand experience
43:33 How is customizable AI shifting the brand experience?

Connect with Stæven Frey:
Website –
Stæven’s 10 Week Course –
Download the Brand Science Checklist –

Be sure to subscribe to the podcast at:
Facebook:
Instagram:
LinkedIn:
Make sure to subscribe so you stay up to date with our latest episodes 👉

Other Ways To Grow With Digital Marketer –
👉 Email Marketing Mastery
👉 Ecommerce Marketing Mastery
👉 Content Marketing Mastery
👉 Paid Traffic Mastery
👉 Conversion Funnel Mastery

Discover more free training videos on the latest marketing strategies 🔥