Episode 333: How To Grow Your Lead Generation Business Through Podcasting with Craig Andrews

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Hey, Digital Marketers
What does it look like to appear as a guest on 53 podcasts in 2 months? Craig Andrews is the principal ally with Allies4me, a company that attracts strangers and converts them into high-paying customers through well-crafted sales conversations.

After COVID he embraced podcasting as a marketing strategy and, together with his wife who curated the show requests, Craig garnered national and global attention to his inbound marketing company by appearing on some of the best podcasts around.

So, how did he do it? And was it successful? From the exposure you get to the chance to build authority with a new audience and rapport with the host, using the platform of podcasting makes smart marketing sense.

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
0:00 Intro
01:30 Podcasting as a marketing strategy
06:00 How to get onto other podcasts as a guest
12:20 What has guesting on podcasts done for Craig’s business?
16:50 The value of storytelling on podcasts
21:00 What is the Call To Action?
22:30 What is the difference between a ‘tripwire’ and a first time offer?
25:00 Craig’s ‘next level’ lead generation formula
29:30 Getting out of a mindset of sales and into a mindset of service

Connect with Craig Andrew:
Website – Allies4me.com
23 Day Free Access to Craig’s guide on how to engineer a first-time offer – allies4me.com/digitalmarketer

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Other Ways To Grow With Digital Marketer –
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👉 Ecommerce Marketing Mastery
👉 Content Marketing Mastery
👉 Paid Traffic Mastery
👉 Conversion Funnel Mastery

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