Episode 330: Improve your Opt-In Rate with Copywriter Ian Stanley

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How do you turn cold traffic into hot buyers? Ian Stanley is the Founder of Almost Passive Income and he's getting over 80% conversion (almost unheard of) using a new case study. So, how's he getting such a great opt-in rate?

Ian's 'secrets' aren't necessarily all that new, but they are important reminders for those digital marketers who sometimes want to believe that their new approach will work better.

The advice begins with ensuring that your ad copy is similar to your offer's landing page. Congruency is a big buzzword for Ian and this continues with the personalized welcome email that arrives soon after you opt into the offer. And then the deal breaker is that you can expect to see results in a short six hours.

TDMs Mark de Grasse and Ian Stanley are also discussing the importance of matching the medium to the message and finding congruent ways that they will actually buy. Again, it may seem obvious, but if they're watching you on YouTube they're more likely to pay for a webinar than download an ebook.

Learn about the value of other people's lists, the right way to go about creating effective ad copy that actually generates sales, why having a great offer that people want to buy in the first place, and Ian's 'chaos approach' to making new ads in this frank discussion that is all about getting your marketing fundamentals right before taking on the idea of ‘advanced fundamentals’.

Ian Stanley is the Founder of Almost Passive Income. He is The $100M+ Email Copywriting Mentor and you can find him on Instagram if you're looking to make money sending emails, or visit standupconversions.com.

Key Takeaways:
01:51 Why do Ian's email campaigns work so well?
04:20 Shooting Instagram video ads with wild backgrounds
08:40 The importance of the offer and the welcome email
09:50 Appreciating congruency between the offer, the landing page, and the welcome email
12:50 What people opt-in for is what they tend to buy
18:30 What is Ian's approach for new clients?
21:20 Do you have something people really want to opt-in for?
26:35 Understanding the fundamentals before you try the advanced fundamentals
30:00 Mixing up the same ads with different guest actors (testing what works)
32:40 The chaos approach to creating new ads
34:50 Getting rid of your expectations before you publish
35:45 Why testing is so important – and building off of that

Connect with Ian Stanley:
Website –
Instagram –
Ian’s Book – Confessions of a Persuasion Hitman: The Unusual Rules I Learned From Selling Over $100,000,000 of Products and Services

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.