Episode 329: Improving Offer Conversion with Mickey Anderson

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Hey, Digital Marketers
How do you learn from the experience of putting out an offer that doesn’t quite get the sales conversions you were after?

You can start by collecting the data, analyzing it, and then aligning it with your audience to increase your offer conversion.

Mickey Anderson is The Marketing Closer and she's articulating the merits of creating personal connections and getting your clients "into the offer" so that you are constantly tweaking to see what works and what doesn't.

Key Takeaways:
0:00 Intro
01:25 What is offer optimization?
02:10 How does offer optimization work?
03:35 What key metrics should people pay attention to?
05:40 What do you want out of a survey?
07:05 What is the statistical input you need to make your collected data worthwhile?
08:26 How do you improve your offer based on the data?
10:15 What is enough time before you modify an existing offer?
11:40 What are the red flags for a really bad offer?
13:00 How do you approach what's not working with a client?
16:18 The improving value of quiz funnels
18:20 Are email conversion rates still high?
19:06 How regularly should you be emailing your list?
22:50 Mickey's client manager advice (putting it in "test mode")
25:38 If it's simple, it's actionable

Connect with Mickey Anderson:
Website – Hey Mickey Anderson –
Instagram –

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.