Episode 328 – Building Authority through Email with Igor Kheifets

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Hey, Digital Marketers
In a crowded marketplace, how can we as digital marketers improve our list-building skills?

Email list building is ethical, effective, and cheap! Igor's insight into helping us recognize that email is the platform that puts people in the mood for any kind of financial transaction is genius.

After all, wouldn't you rather be transacting in sales from an email newsletter first thing in the morning than earning 'likes' from your latest social media post?

Key Takeaways:
0:00 Intro
01:38 What qualifies as an expert these days?
02:18 What is list building?
02:30 Why email is the preferred form of marketing communication
04:55 Becoming the 'go to' authority by building up email communication with clients
06:18 How your list members can remain dormant for years – and that's okay
08:50 What platform is best for sales first thing in the day?
10:00 Why transacting in sales (via email) beats transacting in 'likes' on socials
12:00 How your email portal is already being used for any financial transaction
14:49 How do you build your email list?
17:10 The value in 'renting out' someone else's list
20:50 What do you send your customers every day?
23:30 Telling your own story to your email list
24:48 Being educational and entertaining with your emails

Resources:
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Other Ways To Grow With Digital Marketer –
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👉 Content Marketing Mastery
👉 Paid Traffic Mastery
👉 Conversion Funnel Mastery

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