Episode 321: Pinterest: Where Search Engine meets Social Media with Lauren Petrullo

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Hey, Digital Marketers
With so many social media platforms out there, why should you consider Pinterest?

For starters, Pinterest is where 'social media meets search engine', meaning your content has a longer shelf life, with compounding interest as you build your content and audience.

And, with 440 million active users, what’s not to like?

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
0:00 Intro
01:36 Why should a digital marketer use Pinterest?
03:20 Understanding Pinterest's layout
04:18 The value of being keyword-based
05:24 What pairs best with Pinterest?
08:54 What Lauren achieved managing TDM's Pinterest account
12:36 Appreciating Pinterest as a visual platform
13:40 Should you create spam content on Pinterest?

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