Episode 319: Social Media Marketing Made Simple with Rudy Mawer

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Hey, Digital Marketers
What does your audience want? What platform are you posting on? And what are you really great at? These are the three key variables Rudy Mawer considers when creating online content.

Rudy is a digital marketing strategist, helping companies scale effectively using social media marketing. He is in the studio and in conversation with The DigitalMarketer’s Mark De Grasse.

Is Instagram a better place to grow your brand than TikTok? How do businesses combine paid advertising with organic content? And when should you boost your content?

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
0:00 Intro
00:55 Understanding how Rudy is 'everywhere' these days
01:54 What Rudy learned from DM
02:41 Are Facebook and Instagram dead?
04:06 How does Rudy balance paid advertising with organic content for a Facebook launch?
04:50 How Facebook Groups and communities are being pushed these days
06:00 Has there been a change in the cost of Facebook ads?
07:10 How to create valuable content for social media – Rudy's three key variables
08:30 How do you stand out from the crowd?
10:39 How did Rudy create the Red Life persona?
13:34 How to integrate boosting your content with your ads
15:09 Why should anyone use Instagram instead of TikTok?
16:49 What is Rudy teaching in the Social Media Certification course?

Connect with Rudy Mawer:
Instagram – www.instagram.com/rudymawerlife
Facebook – www.facebook.com/rudymawerlife
Twitter – www.twitter.com/rudymawer

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👉 Content Marketing Mastery
👉 Paid Traffic Mastery
👉 Conversion Funnel Mastery

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