Episode 317: Creating Conversions from Direct Marketing, using Digital, with Robert Lee
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Hey, Digital Marketers
Are you interested in combining your more old-school, direct marketing (e.g. mail-in) with more modern digital marketing methods?
Robert Lee is the owner of Atlanta Business Circulators and a Certified Partner with The DigitalMarketer.
Robert sheds light on the statistics around how direct mail marketing still has its place, and how long even a piece of 'junk mail' will hang around in your house.
If you'd like to read the show notes, they're posted on our blog!
Key Takeaways:
0:00 Intro
01:10 Does mail-in marketing still work?
02:59 How can you combine mail-in marketing with digital?
06:19 In what industries do a combination of both work?
09:33 What mail-in offers work well with creating online conversions?
11:37 How to prep your vendor before they make an offer
17:44 How the affiliate program ties in with growth acceleration
19:35 Robert shares the merits of being a certified partner
Connect with Robert Lee:
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Lesix Agency –
Atlanta Business Circulators –
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