Episode 313: Niche Business Podcasting with Ben Albert

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Hey, Digital Marketers
What would you do if you had to pick yourself up from your bootstraps and start over again in business, all on your own?

Ben Albert was in that position — and he’s today’s guest on TDM, talking with host Mark DeGrasse about how he built a new marketing business using the podcast model.

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
0:00 Intro
02:41 The benefits of local focus for podcasting and content creation
04:37 Finding a Rochester business podcast niche
05:56 Doing the work as a marketer when you’re just getting started
09:20 Why focusing locally is the easiest cheat you can do
13:03 The benefits of a controlled environment (your podcast space)
15:47 Ben’s technique for collecting testimonials
21:44 When to ask a guest for a review
25:10 Are you really doing it on your own?
27:56 How the Five Frameworks can help you
30:34 Fun and fulfillment as core values

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.