Episode 312: Bridging Personal & Business Branding with Rachel B. Lee

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Hey, Digital Marketers
What does the intersection of personal and business branding look like, and how can we use that to foster a connection with our consumers, as well as our employees?

Does a company’s employees necessarily need to share the same brand values as the company itself?

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
0:00 – Intro
01:20 Advocating Personal Branding
04:40 Unpacking a business brand’s value proposition
06:50 Separating Passion from Purpose
11:00 The journey of finding your (humble) purpose
14:40 Developing a good content strategy
17:05 The challenge of conversion on content
18:30 Where is my audience and what is my value proposition?
20:20 Using a newsletter to chop it up into several pieces of content
22:10 Not just building customers or followers, but advocates
23:22 Creating content — and not knowing who’s consuming it
25:34 Using AI as a tool to create personal and business branding content

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.