Episode 310: Leveraging LinkedIn with Mandy McEwen
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Hey, Digital Marketers
Growing your business online with LinkedIn can prove challenging – especially if you don't know where to begin.
Do you focus on your personal profile or is it better to create potential customer engagement using your business profile?
And how do you turn awareness into something meaningful, like leads?
If you'd like to read the show notes, they're posted on our blog!
Key Takeaways:
0:00 – Intro
01:00 – What's gonna happen with LinkedIn in 2023?
02:48 – How to convert awareness into leads
05:05 – Why commenting on other people's posts leads to increased awareness
06:15 – How much time should you spend on your personal versus company page?
09:10 – How to optimize your LinkedIn profile
15:00 – Understanding protocol regards posting on LinkedIn
17:00 – Is it worth being controversial on LinkedIn
19:00 – Having a strategic 90-day plan to grow your business
Connect with Mandy McEwen:
LinkedIn – Mandy McEwen – LinkedIn + Personal Branding + Sales Navigator Trainer for SDRs, BDRs, AEs, and Marketers – Mod Girl Marketing
Website – Luminetics
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