#738 The demographics we use to define our target audiences aren't actually helping us. Think about it—is it really the case that the people you want to attract share the same age, gender, or location? Or is it that they all share the same niche goal? Having one specific problem to help your followers with […]
Continue reading#495 The future of business is about community and connection. And, it's more than just creating Facebook or LinkedIn groups—now your entire business can be run like a membership site. That's exactly what we're going to be talking about today with Jillian Benbow, the manager of our membership community, SPI Pro. Jillian and I cover […]
Continue reading#601 How do you build trust with someone who’s just visiting your website? How do you connect and convert them into paying customers right then and there? In business, we often have so many big ideas that we forget to go back to the tried and true fundamentals, like gathering testimonials from our audience. Today […]
Continue reading#389: Jenny Shih teaches business owners how to earn a full-time income as service-based entrepreneurs. She shares her unique approach to getting more 1-on-1 clients, how to be helpful, and how to avoid coming across as sales-y. Jenny has a dedicated audience—her superfans made this episode happen! Podcast show notes available here: See Privacy Policy at and […]
Continue reading#749 Building an ecommerce business has always felt separate from what we teach our audience at SPI. But now, big players like Amazon are starting to favor traffic coming from creators like us! That's right! Finding success with physical products is no longer about shady marketing tactics and gaming algorithms. You now have a massive […]
Continue reading#711 Running a service-based business is something we don't often talk about here. Our focus is usually on passive income streams that can scale and create more free time for us. But is there a way to apply our mindset to services and unlock a hidden revenue source? You bet, and that's exactly what we […]
Continue reading#693 How do you build a side hustle that can replace your job in under a year? How do you go from earning $300 to $12,000 per month online? How do you create a profitable passive income business designing, selling, and shipping physical products? Today, we get an inside look at a print-on-demand business that […]
Continue reading#685 Why is it that most people never reach their goals? You see, we all know about the importance of physical fitness. Mental strength, however, is often ignored. That's a problem because our mindset is the number one thing that can propel us forward or hold us back! That's why I had to invite my […]
Continue reading#517 Many of the guests on this show are people I know personally. Today's guest, however, comes to me by way of crowdsourcing. Arvid Kahl is someone who was recommended by several of the members of Team SPI, and I couldn't be happier that they did. Arvid is one of the most fascinating people I've […]
Continue reading#650 Wednesday's chat with Selena Soo for episode 649 was a great reminder of the importance of building business relationships. But there is actually a different kind of networking that can solve our audience growth and monetization woes. The thing is, this strategy is not right for everyone. In fact, I've had multiple offers come […]
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