Bring Your Dead Videos Back to Life

Owen Video, DigitalMarketer's YouTube Growth Expert, dives into the common dilemma faced by business owners, marketers, and YouTube creators—how to revive an underperforming video. Owen draws a parallel between fixing household appliances and the process of resurrecting a struggling marketing business video.

@owenvideo1 discusses three key metrics to identify underperformance:
1. Ranking by Views
2. Click-Through Rate
3. Average View Duration

If the video ranks low by views, he advises changing the title and adjusting the video's trajectory.

If the click-through rate is low, Owen suggests changing the thumbnail to attract more viewers.

Finally, if the average view duration is lacking, he introduces a unique trick—trimming off the initial 15 or 20 seconds of the video to retain viewer interest.

Owen assures viewers that mastering these metrics and techniques will make them powerful YouTube creators, enabling them to achieve significant returns from their videos.

View Owen's DigitalMarketer YouTube Marketing Series here:

Prepare to elevate your YouTube game and witness the positive impact on your channel.

Learn more:

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.