Episode 384 – Are You Adapting to the AI Era or Getting Left Behind? Guest: Steve Rossmann

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Hey, Digital Marketers

Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy?

Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing.

From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits.

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
00:00 Introduction
01:46 How universities are adapting to AI in marketing education
03:57 Why students struggle to define what marketing really means
04:35 Why passion matters more than paychecks in marketing
10:06 Taylor Swift as the model of a great marketer
15:44 How AI is changing leadership roles in businesses
22:16 What the young generation needs to become marketers
26:07 Learning to embrace failure (in work and in life)
26:17 The problem with instant gratification and short attention spans
35:58 The future of VR/AR and the role of AI

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.

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