What Impact Will AI Have on Creatives in Marketing?

As a digital marketer, should you worry as more AI tools become available? Would AI replace humans? How far can AI evolve? What can you do so you don't get displaced by AI?

In today's episode of The DigitalMarketer Podcast, Mark and three digital marketing creatives–David Canington, Adrian Boysel, and Brad Ball–talk about the role of AI in marketing. They also share their predictions and thoughts on how AI can impact the marketing industry and whether marketers will be out of jobs in the near future. One thing is for sure: AI is a definite game changer and an equality of opportunity for those who can learn how to leverage the power of technology.

About the Guests:

– David owns Ardent Creative, a full-service web design and digital marketing agency in Fort Worth, Texas.

– Adrian is the CEO of Adrian Agency, a social impact marketing agency, and Instagraphics, the #1 platform for creatives.

– Brad is the founder of Liquis Digital, a Web Design Company and Digital Marketing Agency.

In this Episode:

00:00 Introduction

00:13 Is AI going to replace marketers?

19:51 Are there possible dangers when marketers use the same AI components all at the same time?

23:28 Will the use of AI negate the need for skills?

31:40 What would be the impact of AI on marketing by the end of 2023?

And more!

Connect with the Guests:
David Canington, Ardent Creative –
Adrian Boysel, Adrian Agency and Instagraphics – , and
Brad Ball, Liquis Digital –

Connect with Mark de Grasse:
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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.

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