Episode 379 – The Future of Full-Stack Marketing with Jake Madoff

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Hey, Digital Marketers

Are they still spying on us? Where is the price of ads going? How do you split an omnichannel marketing budget? And how do you deliver your client bad news after a campaign has been tested?

So many questions! Today’s guest is the young Jake Madoff, a full-stack growth marketing expert here to answer them for us and share his insights on everything from the future of SEO to the future of paid advertising.

There’s a full-stack, omnichannel approach to today’s episode as we cover just about everything that’s going on when it comes to the latest digital marketing trends and what’s working out there as clients tighten their belts and expect immediate results.

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
00:00 Intro
01:52 Jake’s background in full-stack marketing
06:03 Social selling channels as a new trend
07:40 When to use TikTok (conspicuous consumption)
08:47 Combining paid advertising with organic content
10:27 The Future of SEO
11:45 Where is the price of ads going?
14:00 How do you split an omni-channel marketing budget?
16:30 Jo’s tried and tested 3 months testing strategy
21:05 Unpacking the available click attribution models
23:10 How to deliver bad news to a client when reporting on a campaign
26:45 Experimenting with TikTok ads
29:45 How many variations on ads are recommended?
30:48 Working with influencers on TikTok (through talent creative networks)
32:41 Are they spying on us? Understanding layered tracking
35:20 Evergreen advertising principles that can withstand tech compliance

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.