Episode 355 – Unpacking the Latest AI Marketing Software with Dustin Lien

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Hey, Digital Marketers
Online marketers are needing to stay abreast of the latest AI tools in this Wild West e-commerce industry. Machine learning requires humans to learn, too.

So how are the human digital marketers keeping up?

In this urgent race to become the AI tools of choice – from first-party data software to AI email marketing – there's a lot out there to play around with and be dazzled by.

Which AI software brands are likely to survive though? And how do you know what will work best for you and your client?

Thankfully, we have Dustin Lien, DigitalMarketer's former marketing manager, to guide us on a few of the latest AI tools he's been using with his company, JumpX Growth.

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
00:00 Intro
01:22 What has happened to e-commerce in the last 12 months?
03:38 What new AI tools can Dustin recommend?
05:53 The magic of QuickAction (generative AI for business)
08:27 Why you still need a marketer in your corner to leverage the new tools
11:49 Using AI to do the heavy lifting, then communicate and implement!
13:27 Appreciating what happens when technology and social media are changing so quickly
14:55 Why marketers need to be prepared to go back to the drawing board and learn these new tools
17:21 The emphasis now placed on maintaining a lifetime customer
18:56 Introducing Tare – AI Email Marketing for E-commerce
23:05 The race to become the AI tool of choice: collaboration opportunities for marketers
26:10 Ask your customers what they want, then build it!
27:09 Introducing blackcrow.ai (increasing your welcome flow revenue)
29:30 The power of AI to target individual customers at a time of their preference
33:53 The feeling of belonging (community) when you buy into a brand

Connect with Dustin Lien:
Website – JumpX Growth Agency for E-commerce DTC Brands –

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.

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