Episode 353 – The Wizardry of Lead Forms with The Witch of Marketing, Reena Ayoub

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Hey, Digital Marketers
How do you best utilize the lead form on Facebook and Instagram?

Historically speaking, marketers have been known to avoid these, but today we have Reena Ayoub, CEO of The Witch Of Marketing, to show us how to increase our ad effectiveness and convert interest into sales using effective lead form communication.

The advantages of lead forms on social media channels are plentiful and Reena clearly articulates lead form best practices, showing social proof, and industry-specific messaging in an episode of DigitalMarketer that will have you creating your own lead form from your Ad Pages account in no time!

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
00:00 Intro
01:19 Why use built-in forms instead of redirecting people to your website?
05:00 Lead form best practices
06:58 How to be clear on your offer in a lead form
10:00 The importance of showing social proof
11:29 Appreciating the nuances of industry-specific lead forms
14:30 Effective, automated communication prompts
18:49 Beware the spam you get on your own website form!
22:48 Taking Action! Getting into your Ad page and creating your own lead form

Connect with Reena Ayoub:
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