Episode 348 – Data-Driven SEO Insights with Enleaf’s Adam Chronister
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Hey, Digital Marketers
How much content should you be creating? And is that even the right question to ask?
When it comes to planning your digital marketing campaign, it doesn't always pay to create content for content's sake. It goes without saying that you can have the best content in the world but it's useless if no one actually sees it!
Adam Chronister is the Founder of Enleaf, an SEO agency that understands the importance of data in measuring your digital marketing efforts. This should be the starting point of your SEO journey.
If you'd like to read the show notes, they're posted on our blog!
Key Takeaways:
0:00 Intro
04:16 What is stopping Google from owning content by not directing people to a website?
06:35 Having the right conversation with a customer about creating original content
08:04 Getting people to your content, and then keeping them engaged
09:21 Understanding Topical Authority
12:41 Adam shares news on the launch of their Topical Authority AI tool
14:00 Appreciating semantics when it comes to keyword search
15:02 What is a good volume today for SEO?
17:28 Is it better to go broad and create lots of content or go more niche and generate topical authority?
19:18 Debunking content for content's sake
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