Strategic AI Deployment: Leveraging Existing Tech – Marketing Strategy Lifecycles with Rich Schefren

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Hey, Digital Marketers
How do you stay on top of the biggest marketing trends, mixing it up between what is tried and tested in terms of messaging while also trying out something new? Understanding the life cycle of a marketing strategy can be challenging, especially with AI and so much content out there already.

Rich Schefren is an early Internet marketing pioneer, and he's been involved in more than his fair share of savvy marketing trends, such as the Video Sales Letter, the Internet Business Report, and even back when live streaming was first considered ‘a thing’.

His insights into how we keep up as digital marketers in an AI-accelerating world are invaluable, as Rich reminds us that it's not so much about understanding the latest technology as it is about figuring out how to leverage that technology for your business.

If you'd like to read the show notes, they're posted on our blog!

Connect with Rich Schefren:
Strategic Profits –
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