Episode 339: Switch Offers and Quick Wins – Kevin Barber Sells That First Meeting

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Hey, Digital Marketers
How much do you as a marketer value that first meeting? Simply put, if you can't sell a meeting, you can't sell your product. So it all starts with what happens at that first meeting!

Kevin Barber is the Founder and Head of Growth at Lean Labs and he's emphasizing the seemingly obvious point that you need to be able to sell the meeting to sell your service.

Together with host Mark de Grasse, Kevin is offering the TDM audience some rapid-fire solutions to establishing a quick win from that first meeting, getting past that 'first dollar problem', and then building a trusting relationship with a customer.

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
00:00 Intro
01:33 If you can't sell a meeting, you can't sell your product
02:50 Having a low-risk offer with a quick win to build trust
05:00 The value of a switch offer that gets you past that 'first dollar problem'
06:30 Understanding that the goal of the meeting is to give them a new perspective
09:34 TIP: Shifting from articulating what's great about you to providing market insights
13:18 How does Kevin get a six-figure client the 'one week win'?
17:53 Understanding what a 'win' means for the client
22:34 How is Kevin integrating AI into his business?
25:36 Is it AI (Artificial Intelligence) or IA (Intelligence Augmentation)?
30:57 Kevin shares a practical use of AI in his business

Connect with Kevin Barber :
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