Feedback Loop: Unveiling Brand Emotion Connection – Stæven Frey

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Hey, Digital Marketers
What is brand science? What brand do you reach for first when you stop at a gas station? And how much of a role does your mental availability play in that decision?

Creating the right sensory experiences through brand exposure to improve memory association is discussed by Stæven in this fascinating episode as he offers up practical ways to implement brand science in your business.

Stæven Frey is the 'adorkable' founder and chief brand scientist at Quantum Branding and he is super passionate about helping everyday companies without the big budgets of Coca-Cola figure out their brand assets and apply a simple scientific methodology to assess and articulate your brand's most distinct characteristics.

If you'd like to read the show notes, they're posted on our blog!

Connect with Stæven Frey:
Website –
Stæven’s 10 Week Course –
Download the Brand Science Checklist –

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