Challenges Faced by Marketers – The Importance of an Agile, Responsive CMO with David Fossas
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Hey, Digital Marketers
What is the role of a CMO in today’s marketing landscape? Often a CMO will get hired as a band-aid for a company’s marketing ailment, and as such, they don’t usually stick around for too long at any one company.
‘The 4 Ps’ – Product, Price, Placement, Promotion – are still the core of your business.
How the CMO has a voice in the room to influence the thought process in these key areas is succinctly articulated by a CMO with a keen understanding of the challenges of modern-day marketing. Please join us.
If you'd like to read the show notes, they're posted on our blog!
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