Episode 335: The Importance of an Agile, Responsive CMO with David Fossas

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Hey, Digital Marketers
What is the role of a CMO in today’s marketing landscape? Often a CMO will get hired as a band-aid for a company’s marketing ailment and as such they don’t usually stick around for too long at any one company.

‘The 4 Ps’ – Product, Price, Placement, Promotion – are still the core of your business.

How the CMO has a voice in the room to influence the thought process in these key areas is succinctly articulated by a CMO with a keen understanding of the challenges of modern-day marketing. Please join us.

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
0:00 Intro
01:28 What is the role of CMO and why is their tenure statistically so short?
04:00 The importance of the CMO educating other C-Suite team members on company strategy
06:10 Appreciating where new CMOs are coming from
08:10 How to talk about marketing with the other departments in your company
10:00 Why marketing needs to be the most responsive aspect of any organization
14:15 How do CMOs differentiate their roles in product versus brand development?
18:45 Where does the disconnect happen with CMOs in a company’s organization?
21:35 How did David become a CMO?
28:30 David’s advice for aspirant CMOs

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