Episode 332: The 3-Step Formula for Crafting an Irresistible Offer with Kenneth Yu
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Hey, Digital Marketers
What is an irresistible offer, and how do you create one? Is there a proven formula? Kenneth Yu shows you how exactly he writes his offers.
Tune in and discover Kenneth's proprietary Holy Grail Copywriting Method – the ultimate system to position, brand, and scale your products as the object of earnest desire, which buyers would want to attain at any price.
If you'd like to read the show notes, they're posted on our blog!
Key Takeaways:
0:00 Intro
01:26 Kenneth shares the idea behind the accidental movement WYODC (Write Your Own Damn Check)
03:43 The Holy Grail of offer creation
06:09 The 3-step formula for creating an irresistible offer (with examples)
17:10 How AI and ChatGPT helped Kenneth get 500 subscribers in 3 days!
20:24 Want to use social media the right way? Grab Kenneth's social posting product
21:38 Here's a valuable tip about making your self-liquidating offer/objective (SLO) more powerful
24:39 Making your information course attractive to customers
27:15 The biggest mistakes marketers and business owners make
28:40 Leveraging ChatGPT to make an offer targeting your ideal customer avatar
29:20 Another great tip from Kenneth about offer creation
30:52 What are domino effect bonuses, and how can they make your offer more enticing?
Offer:
Take advantage of Kenneth's free masterclass on offers and how to stand out in the marketplace.
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