AI vs Copywriters – Creating Persuasive, Promptless AI-Driven Copy with Jon Benson
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Hey, Digital Marketers
In the tsunami of open-source AI that has engulfed us all, who's riding the wave's crest with the right prompts to generate in-context learning from models like ChatGPT4 that creates effective copy?
Arguably, it's Jon Benson, inventor of the VSL (Video Sales Letter) and founder of CopyPro, an AI-driven app that is so intuitive it promises that it will soon be promptless.
Jon has been pioneering the art of copywriting in video content for the better part of his career and learning AI for the past six years. In today's episode of TDM with host Mark de Grasse, Jon is trumpeting the importance of copywriting and riffing on its evolution since Mad Men and its halcyon heydays.
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