Episode 326: Creating Persuasive, Promptless AI-Driven Copy with Jon Benson

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Hey, Digital Marketers
In the tsunami of open-source AI that has engulfed us all, who's riding the wave's crest with the right prompts to generate in-context learning from models like ChatGPT4 that creates effective copy?

Arguably, it's Jon Benson, inventor of the VSL (Video Sales Letter) and founder of CopyPro, an AI-driven app that is so intuitive it promises that it will soon be promptless.

Jon has been pioneering the art of copywriting in video content for the better part of his career and learning AI for the past six years. In today's episode of TDM with host Mark de Grasse, Jon is trumpeting the importance of copywriting and riffing on its evolution since Mad Men and its halcyon heydays.

Key Takeaways:
0:00 Intro
01:18 How did Jon and Copy Pro get started with dissecting copy for AI?
03:30 How ChatGPT4 has flipped the switch on writing accurate copy
04:36 The advent of direct response copywriting
06:20 Appreciating the art and science of copywriting
07:44 Why (human) persuasion still matters
08:30 Why AI has a problem 'opening a loop'
10:06 Mad Men and direct response marketing
14:25 Why it's so important to be able to distill your copy
16:54 Why copy needs to be simple and persuasive with attention spans waning
19:15 Promptless AI and what BNSN will be able to do
21:40 How BNSN is starting with emails and then VSL
22:20 What is prompt creation going to look like for average folk?
28:00 Introducing Chat VSL

Connect with Jon Benson:
Website –
Chat VSL –
LinkedIn –

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David Pitt
 

David Pitt, a family man with a passion for art, transitioned from aspiring brain surgeon to artist in his early life. Excelling in art, he later managed a newspaper's composing room, focusing on computer programming. An avid sports enthusiast, particularly in Tenpin Bowling, David also enjoys reading, operating computers, and writing, having published four spiritual books. Known for his people skills, he integrates strong Christian values and psychology into his interpersonal interactions, always aiming to uplift and assist others. One of his favorite scriptures before embarking on any journey is Isaiah 40: 31 – All things are possible: The heart is the key that unlocks issues in life.

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