Episode 320: Why You Should Use TikTok For Your Business with Max Finn
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Hey, Digital Marketers
With over 1 billion active monthly users (and counting), we know that TikTok is blowing up.
Despite the threat of it potentially being banned in the US, it doesn't look like it's going anywhere anytime soon.
How can your business embrace TikTok as a social media platform to connect with your audience?
Max Finn is the President of Unicorn Innovations and TDM's TikTok expert for our new Social Media Certification.
If you'd like to read the show notes, they're posted on our blog!
Key Takeaways:
0:00 Intro
03:15 Investing in marketing to future generations by understanding now
06:03 Why parents are joining TikTok
07:25 Unpacking the TikTok metrics – over 90 minutes spent on the App per day!
08:40 The value of advertising your agency on TikTok
10:52 Why you need to be on TikTok as a consumer to understand how to create ad content
12:48 Appreciating the style of ad content that is being run on TikTok
15:10 Why the ROI on time to create effective TikTok ad content is so worthwhile
17:53 How long does it take to understand the app before you can start making ads for TikTok?
19:30 What should you do with your first three posts (that get boosted by TikTok)?
23:40 Learning to move beyond the recommended 'hacks' and become a good storyteller
26:08 What if TikTok gets banned in the US?
33:30 How TikTok feeds into other SM platforms in the buyer journey
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