Episode 315: SEO Content Creation Using AI with Dennis Yu

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Hey, Digital Marketers
How is the world of SEO being shaped by the introduction of AI into content creation?

And just how many search results can there possibly be for the best donuts in Georgetown, Kentucky?

Mark is combining some of his newfound enthusiasm for AI with some of his old-school skepticism for Google's SEO and asking Dennis Yu, the CEO of Blitzmetric, to weigh in on the debate about where the SEO industry is headed.

If you'd like to read the show notes, they're posted on our blog!

Key Takeaways:
0:00 Intro
02:37 Appreciating Google's new content policy, EEAT
05:33 Learning smart ChatGPT prompts
13:44 'PAA' (People Also Ask) – how the shape of search is changing
18:35 Are people searching less nowadays?
21:40 Why searching through your own profile will yield different results
25:38 Is Google's SEO system broken?
30:51 Can we keep creating content through keyword optimization?
35:12 Can SEO emulate TikTok in terms of showcasing what you like?
40:11 Can Google come up with an AI that people can use and will trust?
42:19 What practices should you change to ensure your content still gets found?
44:50 Is it risky to provide Google with too much of your personal content?

Connect with Dennis Yu:
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